Vinyl Co, Ltd.

Co-founder & Director, Seoul, Korea, May 2000 – Dec. 2004

While majoring in Visual Communications at Kookmin University in Seoul, 1997,
I joined the ranks of Samsung Design Membership (SDM), an initiative of Samsung Electronics' HR development program. Collaborating with colleagues I met during three years engaged in various research projects in Samsung’s work-study program, I co-founded Vinyl Co. Ltd (www.vi-nyl.com), a digital media design group. Combining our creative energies, our company hit the ground running; within five years, we secured major clients like Samsung, Sony, Motorola, and Shiseido. With specializations in three divisions including web agency, mobile user interface, and publishing, Vinyl grew into Korea's largest design agency with 120 employees and annual revenue of $4.2 million.




Major Clients






Business Management Related Tasks

Establishment of proposal for new business strategy Mobile User Interface business department using 2002 market analysis, promotion within Samsung Electronics of new business setup including core manpower scouts (began in 2002 with one member, total 30 people scale by the end of 2004, possession of 30% of Vinyl total sales, UI business section yearly average growth rate 300%)

Led strategy for 2004, managing service team of 23 people; strategy preparation and customer, domain, project management, general manager (web business division total sales 3.4 million USD, 162% increase compared with 2003), advancement of project acceptance rate from existing 40% to 65% by running a separate expert proposal strategy team, customer satisfaction evaluated by different divisions and system of sharing out profit according to result advanced existing re-transaction rates from 67% to 72%)


Project Related Tasks

Motorola Inc., www.mymotorola.co.kr, Online Service Strategy Consulting. More Info
Sony Erectronics, www.sonystyle.co.kr, Online Service Strategy Consulting. More Info
PepsiCo, Inc., www.pepsicola.co.kr, Online Service Strategy Consulting. More Info
Samsung Electronics, Conceptual Graphic User Interface Design. More Info
Korea Telecom Freetel, Branding Strategy Proposal for Culture Magazine 'Na.' More Info