Branding Strategy Proposal: Culture Magazine 'Na' Culture Magazine ‘Na’ In order to increase KTF (Korea Telecom Freetel, The leading Telecommunication Service Operator in Korea) Young Target brand Na’s Brand Loyalty, market analyzed, also the target customer’s needs and competitors analyzed as base, and a monthly university culture magazine ‘Na’ proposed, despite lack of publishing experience, idea’s uniqueness acknowledged and project initiated. |