Online Service Strategy Consulting: Mymotorola.co.kr This project was a proposal for the renewal of Mymotorola.co.kr (Motorola’s official service site) in 2003. (Proposal accepted,2 hundred million) I executed this project for three weeks as the supervisor, leading two service planners, two designers and one developer. Since Motorola began to launch its products, targeting the young by integrating its mobile phone brand as “MOTO,” the mission of this project was to reposition the web site to fit the new products of the new feel, and in line with its target customer group. Results of our analysis showed that the existing site lacked the emotion appeal to the young, and that it was more geared towards business image than the youthful feel. To this, we proposed the strategy of strengthening the image of Motorola as a brand of young feel that leads the trend by linking the following with the product information, either directly or indirectly – MOTO style that the young MOTO aficionados in the world showcase, and the cultural code that the young in the world demonstrate, centered on the MOTO code channel. Moreover, we capitalized on the on-line image advertising that enables distribution for the young consumers who use internet frequently, and increased the effect of brand image repositioning by proposing Viral Marketing strategy. Team project, Team leader |